Good Things
Come In Pairs

2025

Client: NORMAT
Agency: &Larry

NORMAT is a Singaporean sake brand that blends traditional Japanese brewing techniques with contemporary design.

"Good Things Come In Pairs" reflects the harmony and balance that marks the beginning of the year with the pair of sake.

HOKA World

2024

Client: Guangzhou Zoo

HOKA World is a new brand IP that hopes to touch the hearts of zoo visitors in Guangzhou, sharing the knowledge of animal conservation with them.

Our revamped direction takes inspiration from the arts and crafts we've made as children - combining geometric shapes and textured collages.

Immerse, Innovate, Inspire

2024

Client: Pro Integration Futures Asia

An experience for the first spiral screen in Southeast Asia held at Pro Integrated Futures Asia (PIFA) at Marina Bay Sands. I took charge from conceptualisation to design as well as the physical activation as part of a team.

Ringtone V3

2023

Client: Ringtone Online

Ringtone Online is an alt queer party collaborating with DJs and cultural hotspots. For their 4th edition, I designed the their marketing touchpoints from Instagram campaigns to website banners.

The marketing efforts contributed to sold out tickets, and was featured on The Projector's website.

Long & Feng

2024

Client: Maroon Clothing

Long & Feng are the 5th drop of Maroon Clothing, a Singaporean fashion brand. I directed the shoot from styling and set design, to photography and editing.

Make Your Mark

2024

Client: National Heritage Board

Youths today don't feel a sense of ownership to places of heritage, causing a lack of participation.

"Make Your Mark" is a call to action for Youths to explore and contribute to heritage trails in Singapore.

Inspiring Inclusion

2024

Client: Ten Square, Landmark of Good

For International Women's Day 2023, we were tasked with creating a 15-second motion graphics video with the theme of Inspiring Inclusion.